Your website often gives a prospective client a first or second impression about you. Good design allows you to artfully communicate often intangible messages about your business to your potential and current customers. Many details on a website need to come together well to give you a professional look and feel that fits your business. Part of those details are obvious — the site text should clearly articulate what you do and who you are, but many other details are often overlooked in the big picture — the color palette, the chosen fonts, the type of imagery used, and how easy it is to navigate on any device.
Onepath interviewed our law firm client to outline goals for a new website, identify the main audiences for the site, and define style preferences. We also helped create brand style and identity guidelines for them to use to help improve the consistency of how they present themselves across various mediums from business cards to newsletters. Together we reviewed mockups and made revisions to create the final website design. We collaborated with a prominent Atlanta photographer and took custom images to fit the personality and layout of our site designs.
As a result our client relaunched a new website with a new design that strikes the right balance of modern and traditional. The site presents a new modern look while still showing the business as well-established and credible. The site is built into a WordPress Content Management System (CMS), so they can manage and update their website content on their own. The site is also built with responsive design best practices, so it renders appropriately to fit your screen no matter if you are viewing on a desktop, tablet, or mobile phone.
The law firm can now update the website through a user-intuitive Content Management System and rely on us to manage website hosting, backup and maintenance. Our ongoing support includes preferred support rates, daily backups, uptime monitoring, security alerts and remediation, and CMS software updates. So they don’t have to think about their website unless they choose to — by easily updating their content.